HELLO! It Was Goodbye Until It Wasn't

After a long wait, and a series of events that took me away from myself and the things that I love, we are back! Just when I decided to say goodbye to this beautiful space where I've poured my heart and soul into, I realized it was not easy. Something inside of me kept delaying this demolition until all the signals (dreams, gut feelings, advice, and me leaning towards what I may be looking for) started pointing to creating an umbrella brand where every aspect of my work — all my works — could co-exist together. So here we are!

Step one was to decide on this umbrella brand name, and very obviously it was my name, Hediye. (Yep, registered it already, yay!)

Step two was to create the logo.

I have always felt lucky about how great people always surround me. So let's name names for the powerhouses behind this logo: the artist Itsuki Morita for his beautiful drawing of me, Atelier Bay for the endless discussions and push in supporting the idea of using my face for Hediye — which wouldn't be a lie at all — and Mayra Lopez for the AI engineering of this beautiful edit of the initial illustration, my Tolga for getting as excited as I am for my umbrella move to attach all my activities and create a connected Hediye Universe, and last but not least, a big thank you to perseverance — my second most loyal collaborator (after Tolga).

Step three four five... , more decisions, more music, more visuals, more products to formulate, test and make! 

I'll keep you updated!

We have just started. Let's go.